Hamster Wheel Exit

ExitLab Projects

When an Idea Stops Feeling Like You

When an idea stops feeling right, it’s often only clear in hindsight. It’s been a couple of weeks since I wrapped up my first ExitLab project.Long enough to get some distance — and to see what actually happened. One thing became very clear: These projects take more time — and more energy — than you

Money Matters

When Financial Advice Stops Working

Most financial advice stops working when money gets tight. Save 10% of your income.Invest consistently.Cut unnecessary spending. On paper, it makes perfect sense. In real life, it’s often a different story. There’s a hidden assumption behind almost all of this advice. That you actually have room to choose. Because as long as you can prioritize

Exit Mindset

Escape Feels Like Freedom. Exit Builds It.

Escape feels like freedom. For a long time I believed it was the same thing as exit. Save some money. Leave. Travel. Breathe again. For more than eight years I worked in aviation and travelled a lot. This was back in the late 1990s and early 2000s, a few years before and after the millennium

ExitLab Projects

Exit Lab Project #1 — A Necessary Pause

I wish this was a victory post. It isn’t. It’s something more useful. Seven weeks ago, I set clear goals for this project.100 published designs.A completed social media campaign.$100 in revenue. None of those goals were reached. If you only look at the targets I set in January, then yes — the project failed. But

ExitLab Projects

What Does Online Business Maintenance Actually Look Like?

ExitLab – Week 6Online business maintenance sounds boring, right?It does — until your hosting provider sends a security warning and WordPress greets you with alerts.Suddenly, “maintenance” doesn’t feel so dull anymore. This week in the ExitLab wasn’t about growth.It was about stability. It started with an email suggesting that my website may have been compromised. “May.”Just

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