About
I’m building my way out of the hamster wheel by creating income streams online
and documenting everything I learn along the way.
I’m not trying to get rich.
I’m trying to build a life with more freedom, more control, and more options
— and this site documents how I do it.
I’m Rickard — the guy behind Hamster Wheel Exit.
I’ve had more jobs than I can count, from construction and retail to aviation and copywriting. I’ve had periods of employment, and periods where nothing worked and I had to start over again.
Somewhere along the way, I realized something important:
Real security is not having a job.
Real security is having options.
Hamster Wheel Exit is where I document my attempt to build those options — through online income, digital products, freelancing, and small online businesses.
Not get-rich-quick.
Not passive income fantasies.
Just real projects, real numbers, and real lessons.
I’m not an online guru. I’m learning as I go, building in public, failing sometimes, figuring things out, and sharing what works and what doesn’t.
If you’ve ever felt stuck, financially stressed, or like your time isn’t really your own — you’ll probably feel at home here.
This site is about one thing, really:
Building more freedom over your time, your income, and your life — one project at a time.
Welcome to Hamster Wheel Exit.
The idea behind Hamster Wheel Exit:
Real security is having options.
Publishing is the education.
Press publish to exit.
Build income streams over time, not overnight.
One project at a time.
This is my way out.
You’re welcome to build your own alongside me.
Follow my journey as I test different online income streams and show you how to build your own.
Take control of your time, money, and future—without the overwhelm.
Fresh insights delivered to your inbox every two weeks. Interested?